Market Assessment and Target Market Profiling

Mammoth VillageStarwood Capital, Mammoth, CA (Featured Project). Studied marketing efforts and pricing at North America’s premier mountain resorts and analyzed implications for Mammoth Mountain developments. Recommendations regarding an optimal marketing strategy as well as product design, mix, and pricing were provided.






Lake-TahoeVail Resorts, South Lake Tahoe, CA. Conducted a market assessment for a proposed high-end resort project in South Lake Tahoe, California. Analysis included identification of a target market and buyer profile, in addition to forecasted residential and hotel trends.






Blake-HuntBlake Hunt Ventures, Dublin, CA. Conducted a retail market assessment for a large-scale lifestyle shopping center, which included a trade area analysis, assessment of supply and demand, identification of retailer opportunities, and the development of a marketing plan targeting specific anchor tenants.